MINISO is a global retail leader that is upending the high-quality, low cost industry. With more than 1,800 stores around the world and sales revenue of $1.8B Canadian in 2016, MINISO appeals strongly to Millennials, who are both price conscious and sophisticated shoppers. Aesthetics and intelligent design are built into MINISO products, making them intuitive to use. More than 80 percent of the retailer’s products are designed and developed in Japan, South Korea, Sinapore, Malaysia and China, countries known for innovation. Not just a brand, MINISO seeks to enrich the lives of its customers by offering a range of products at reasonable prices.